The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Edition 5 by Jean-Noël Kapferer
4hwg0spn8 Download and read online The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Edition 5 book by Jean-Noël Kapferer in PDF, ePUB, Mobi, Kindle, and other supported formats on any devices.
Title: The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Edition 5
Author: Jean-Noël Kapferer
Synopsis: This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; it remains at the forefront of strategic brand thinking.